Marketing Research Survey
We know that we need to be responding to the increasing power of the ‘connected customer’ and ensure our business strategy stays focused on our customers’ needs.
Marketing is the fuel that will allow us to do this. It is fundamental to how we continue to develop and position the Rodgers Reidy brand, approach and delivery of our services to our clients and how we allow them to connect and communicate with our company.
A 3rd party sales and marketing company, Bear Marketing, have offered to conduct a short survey to help us articulate and document our collective insights as to how we see marketing as a driver of growth, and from this information propose how it may integrate with our overall corporate strategy, adding value to the health of Rodgers Reidy.
If you would take 20 minutes to answer these questions on or before 13th April, it would be greatly appreciated. Your open and honest input will enable us to collate a valuable assessment that we can use in our future decision-making processes.
The survey is divided into 2 areas of questions:
PART 1 - The role that Marketing does/should
play in our organisation
PART 2 - The solution Rodgers Reidy would need in
order for Marketing to be a success
I look forward to sharing the results and discussion
paper with you by the end of month.